Lars-Bo, owner of NEO IDEO, wanted Handaverk to create a logo for the relaunch of the old digital agency. Lars-Bo wanted a classy, stylish and elegant logo.
Without further information, we began sketching and brainstorming. It seemed clear from the beginning that our main idea was to base the logo on a lettermark consisting of the "N" and "I".
We digitalized some of the sketches, and presented them to Lars-Bo. Some of the designs seemed way too bold and did not fit into the description of beeing classy and elegant.
Several iterations later, we ended up with a simple, classy and timeless lettermark accompanied by "NEO IDEO" written in a elegant sans serif typeface with thin and simple strokes. We went with a simple black and white color palette to further radiate elegance and class.